While the Dance-craze is day by day chipping away at the dignity of many a chart act, Lewis avoids such territory by serving up something edgy and progressive. Put simply, its Dance-Pop at its most “premium”.
Issues potentially arise, though, when considering how Eurocentric the cut is. Would a song or moreover a “sound” like this work in the US – Lewis’ next biggest market after home? There’s also the fact that lead single ‘Trouble’ resonated with many as being the “lane” Leona should play in – given how well suited and comfortable she seems there. With this track, though, much of the uncertainty that greeted last year’s ‘Collide’ resurfaces. Can Leona not just “own” such a sound, but also be successful (on a global scale) with it too? The months ahead will be very interesting.